Tourism minister meets Thomas Cook CEO on promotion efforts

Minister of Tourism Rania el Masaht discussed Wednesday with Thomas Cook CEO Peter Fankhauser increasing the number of tourists visiting Egypt.

The meeting was held on the sidelines of the ITB Berlin, hosted by the German capital on March 6-10.

They mulled joint tourism promotion efforts, the Ministry of Tourism said in a statement, quoting Mashat as saying that the ministry takes measures to boost the endeavor to be more viable and effective.

The minister said that she was keen, since assuming office, on altering the typical image of the Egyptian tourism, in order to boost the Egypt’s competitiveness in the world.

Fankhauser said that Thomas Cook was ready for more cooperation with the Ministry of Tourism to increase the number of tourist visiting Egypt.

Source: State Information Service Egypt