MADE-IN-GHANA CAMPAIGN POLICY LAUNCHED/AMBASSADORS UNVEILED

As part of efforts to promote goods and services produced in Ghana, a ‘Made-in-Ghana’ campaign policy has been launched.

The key objective of the policy is to increase awareness among the public on the need to patronise ‘Made-In-Ghana’ goods and services, and to improve the production, processing and distribution value chain of targeted products in terms of raw materials availability and adequacy of operational materials.

In a key note address, the Minister for Trade and Industry, Dr Ekwow Spio-Garbrah, identified six thematic areas in the ‘Made-in-Ghana’ campaign, namely Agriculture and Agro-processing, Pharmaceutical and Cosmetics, Wood and Wood products, Textile and Garments, Construction Materials and Allied Products, Leather Products and the entire value chain.

In his opening remarks at the launch of the policy in Accra, yesterday, the President of the Ghana Chamber of Commerce and Industry (GCCI), Dr Nana Appiagyei Dankawoso I, noted that the low patronage of locally-made goods and services was due to a combination of factors which include the false perception of locally made goods as inferior, supply-side constraints, preferential taste for foreign varieties, inadequate production and quality control, and distribution systems.

Dr Nana Appiagyei Dankawoso I said the policy had, therefore, been developed with the goal of promoting the production, marketing, distribution and consumption of locally-made products in both local and external markets, particularly within the West Africa sub-region.

Dr Carl Lokko, Director of Policy and Strategy, Public Procurement Authority (PPA), who launched the policy, noted that it sought to address the challenges that hampered the growth of the manufacturing sector through measures aimed at increasing patronage of locally-made goods and services.

The policy, Dr Lokko said, would also serve as the reference point and a framework to guide the activities of public sector institutions, private sector business operators, advocacy groups and other stakeholders interested in promoting goods made in Ghana.

Dr Lokko also unveiled the Ambassadors for the promotion of ‘Made-in-Ghana’ goods and urged them, as personalities widely known by the public, to continually promote ‘Made-in-Ghana’ goods and services.

Source: Government of Ghana